Improving the Path to Purchase for Acer

Acer, one of the world’s leading electronics manufacturers, needed to increase its ecommerce revenue, deliver a better branded digital experience and optimize the costs associated with managing their global digital properties.



Project Date


My role

Art Director, UX Designer


UX/UI • Mobile • Web

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↑ High fidelity wireframes 


The Challenge

The websites for the Acer, Predator and Concept D brands were developed at different times and on different platforms. Each market around the world managed their own ecommerce platforms and online stores as well. This resulted in an inconsistent user experience as customers navigated between sites and hindered the path to purchase.

↑ Skeleton screens showing our revised product taxonomy 

↑ Wireframes for a product page and model configurator

↑ Homepage wireframe

↑ Simplified site architecture


The Solution

The three Acer brand properties were redesigned to share a common platform and design solution with more user-centric navigation and an optimized path-to-purchase.

↑ Homepage design

↑ Componentized homepage designs for all three brands

↑ Componentized homepage designs for all three brands

↑ Mobile homepage designs for all three brands

↑ Mobile homepage designs for all three brands

↑ Acer Support mobile design

↑ Simplified site architecture

↑ Component guides were created to help onboard Acer’s content creators


The Result

In less than one year, we were able to provide Acer with a new content hub and a user-centered, component-based website design. The three new branded sites will be localized in over 60 countries and translated into more than 26 languages. In addition, we delivered seamless technical and UX integration with their online store, significantly improving the path-to-purchase.