Improving the Path to Purchase for Acer
Acer, one of the world’s leading electronics manufacturers, needed to increase its ecommerce revenue, deliver a better branded digital experience and optimize the costs associated with managing their global digital properties.
↑ High fidelity wireframes
↑ Skeleton screens showing our revised product taxonomy
↑ Wireframes for a product page and model configurator
↑ Homepage design
↑ Componentized homepage designs for all three brands
↑ Component guides were created to help onboard Acer’s content creators